投票開啟丨2023劍橋文理與劍橋藝術(shù)癸卯兔年紅包設(shè)計比賽

　　劍橋文理與劍橋藝術(shù)學(xué)校中國(CATS China & CSVPA China)結(jié)合中國傳統(tǒng)佳節(jié)，每年都會舉辦獨具特色的系列設(shè)計活動。希望能夠在弘揚傳統(tǒng)文化、鼓勵文化創(chuàng)新的同時，充分發(fā)揮藝術(shù)設(shè)計學(xué)生的專業(yè)特長。繼過往兩屆非常成功的中國傳統(tǒng)佳節(jié)系列設(shè)計比賽之后：

　　這次老師帶領(lǐng)這次同學(xué)們嘗試跳出平面，挑戰(zhàn)視覺創(chuàng)新，制作了立體紅包、AR紅包、光柵紅包等不同類型的紅包作品。投票通道現(xiàn)已開啟，共8款紅包，請為學(xué)生們設(shè)計的紅包作品投上您寶貴的一票，“最受大眾喜愛獎”將由投票結(jié)果決定，我們將為獲獎學(xué)生頒發(fā)獎項和禮品(投票詳情請見文末)。

　　紅包設(shè)計保留了傳統(tǒng)紅色主色調(diào)封面，同時微調(diào)了色調(diào)，使其產(chǎn)生不一樣的視覺效果。封面金色的部分增添了趣味性。紅包的正反圖案可以完美銜接，只有當(dāng)兩個紅包的正反面拼在一起后才能看到紅包的真正圖案。這增強了與親朋好友間的互動性。

　　While retaining the traditional red main color cover, I adjusted the tone slightly to make it produce a different visual effect. The golden part of the cover also adds interest to the monotonous cover. The pattern on the front and back of the red envelope can be perfectly connected, and the real pattern of the red envelope can only be seen when the front and back of the two red envelopes are put together. This enhances interaction with your friends and family.

　　此外，還在紅包內(nèi)部設(shè)計了小掛卡與貼紙�？ㄆ�上含有1～31的數(shù)字標(biāo)注，每當(dāng)過了一天就可以在對應(yīng)數(shù)字上貼上貼紙。隨著31天圓滿過去后，一只戴有圍巾的兔子也會慢慢顯現(xiàn)。掛卡可以選擇自己掛在家中或送給親朋好友。

　　In addition, I also designed small hanging cards and stickers on the inside of the red envelope. The card contains a number mark of 1~31. You can attach a sticker to the corresponding number every time a day has passed. As the 31 days have passed, a scarf rabbit will slowly appear. You can choose to hang your card at home or give it to friends and family, which will become an unforgettable memory for sure.

　　紅包有兩個兔子，兩個口袋。黑色叫閏月，有紅帽子和紅毛衣，代表正直和神秘。白色叫玉月，有紅短衣，代表純潔和端莊。“黑兔送財來，雙春麥當(dāng)柴，白兔過褔報，新年又健康”。背景色選用紅、橙、粉紅，分別代表溫暖、健康、熱情，把他們合起來代表了喜慶。

　　In the warm and beautiful scenery, the sky brings joy. The moon in the sky is smiling, and the moon's smile represents the beginning of the New Year. To celebrate the arrival of the New Year, I made a rabbit red envelope. There’re two rabbits and two pockets. One is a black rabbit named Leap Moon, and it has a red hat and a red sweater, which represents the upright, mysterious. And the other is a white rabbit named Yuyue, which wears a red coat. Yuyue represents pure, dignified. There is a word in China that black rabbit to send money, double spring wheat when firewood; white rabbit means blessing to New Year and healthy. Red, orange and pink are used in the background to represent warmth, health and enthusiasm. To combine them together that represent happiness.

　　此紅包的風(fēng)格借鑒了克林姆特的繪畫風(fēng)格，作者認為這種風(fēng)格非常具有裝飾性，所以提取了一些此類繪畫中常用元素放在兔年紅包設(shè)計中。色彩還是保持了傳統(tǒng)的紅色作為底色，然后加入了一些比較跳脫的色彩而達到一些童話風(fēng)格的效果。

　　The style of this red envelope borrows from Klimt's painting style, and I extracted some elements that he often used in the picture, because I think Klimt's works are very decorative and suitable for use on red envelopes. In terms of color, I kept the traditional red as the base color, and then added some more jumpy colors, because I wanted to achieve some fairy tale style effects.

　　作者在傳統(tǒng)紅包上進行了創(chuàng)新，加入了光柵的元素。讓使用者把錢從紅包拿出來的同時可以看到一個小兔子冒出頭的動畫。兔子的形象也在傳統(tǒng)形象上做了一些改變，把眼睛變成了中國古代銅幣的形象，增加了紅包整體的趣味性。

　　In terms of design, I have innovated on the traditional red envelopes and added grating elements. In this way, when the user takes out the money from the red envelope, they can see the animation of a little rabbit. I also made some changes to the traditional image of the rabbit, changing the eyes into the image of ancient Chinese copper coins and adding red envelopes. Overall fun. In the end, I wish everyone have a happy new year!

　　對于紅包封面的圖案進行了大膽的嘗試，將可愛的元素和中國風(fēng)做了結(jié)合。兔子的頭部設(shè)計了一個卡哇伊一點的形象，類似毛茸茸質(zhì)感，兩只布靈布靈的大眼睛是凸顯兔子靈氣的關(guān)鍵。

　　For the red envelope cover pattern, I made a bold attempt to combine the lovely elements with the Chinese style. The head of the rabbit is designed with a cute image, similar to the hairy texture, and the two big eyes are the key to highlight the rabbit's characteristic.

　　其次選用了古代的服飾和帽子，顏色則是運用線條暈染的方式，加入了一些隨機性，打破了原始顏色疊加的規(guī)律，呈現(xiàn)出抽象的美感。

　　Secondly, the ancient clothes and hats were selected. The colors were dyed by lines and added with some randomness, which broke the law of original color superposition and presented an abstract aesthetic feeling.

　　不同的材料、筆刷嘗試，可愛與古風(fēng)的風(fēng)格碰撞，區(qū)別于傳統(tǒng)紅包，它以折疊的方式呈現(xiàn)。特別值得一提的是，這套紅包設(shè)置了一套互動機制規(guī)則—通過挑選—掃碼—留言打卡—紅包接力—傳遞，這一套趣味性流程，給予每一個參與游戲的人一份新年溫暖。

　　Different materials, brush attempts, cute and ancient style collision, different from the traditional red envelope, it is presented in the way of folding, more attention to people's interaction, through the selection - code scanning - message punch card - red envelope relay - transmission, this set of interesting process, to give every participant a New Year warmth.

　　新年伊始，爆竹聲響，來自兩個次元的兔子一起慶祝新年到來。栩栩如生的兔子，飄逸朦朧的祥云，金光閃亮的祝福。表達了對新年的期待與憧憬。象征新年的大紅，高雅明亮的黃色相互鋪墊，共同鑄就新年的愿望。

　　At the beginning of the New Year, firecrackers sound, from two dimensional rabbits together to celebrate the arrival of the New Year. Lifelike rabbits, elegant hazy auspicious clouds, golden light shining blessing. Expressed the expectation and vision of the New Year. A symbol of the New Year's red, elegant and bright yellow foreshadowing each other, jointly casting the New Year's wishes.

　　這是一款A(yù)R紅包設(shè)計，洞穴那頭越來越亮，會是怎樣一番風(fēng)景，異時空擺渡人會帶你進入“通道”每一層會有相應(yīng)的“獎勵”被置入其中。

　　The end of the cave is getting brighter and brighter, what will be some kind of scenery, isochronous ferryman will take you into the "channel" each layer will have the corresponding "reward" is placed into it.

　　投票通道現(xiàn)在開啟

　　請為你喜歡設(shè)計

　　投出寶貴一票

　　12月23日17:00截止

【報名信息】

　免費電話：400-8080-302

　聯(lián)系人：歐陽老師　手機：17310788597 　微信：Anne8597

　　　　　江老師　手機：18017921033 　微信：jiangyue2046